SEO Checklist for 2017: 56 Actionable Items and Ranking Factors

The ultimate website SEO checklist based on the 200 Google Algorithm Ranking Factors. This website SEO checklist was created from the approximately 200 Google Algorithm Ranking Factors. Many if not all of these factors come down to two simple concept. The first, how well does the content and supporting SEO factors match the intent of the users search query. Two, how well is your website trusted by Google in relation to the other potential results for that search query.

If your website can accomplish these two macro goals your website’s rankings will significantly improve. You will be taking a huge step towards this goal by using this SEO Checklist and making sure your website has all the outlined attributes, best practices, functionality, code and behavior and more. We would like to give credit to Brian Dean and Backlinko for their tireless work in analyzing Google’s ranking algorithm.

So let’s get started.

Please Note: If you have cookies enabled you can leave and come back to the list with your progress saved. Just book mark this page. If you think we have left something out please post it in the comments section at the bottom of the page.

The Website SEO Checklist

Website Framework and Set Up

Your website setup is crucial to your search engine optimization operations. Google wants to serve quality websites to their users in search results. There are many key algorithm indicators that deal with the structure of your site. In this section we are going to look at the individual characteristics your site must have.

Links and Backlinks – Trust

We have labeled this section as such because the name of the game in today’s SEO world is how much Trust Google has in your website. Moz has their quantitative grade of a website’s Trust and it’s called MozTrust. Majestic SEO has their version and it is called TrustFlow. Their are many factors about your website, as you will see, that go into how Google Ranks your site, but how much they Trust you is at the top of the list.

In this section of the SEO checklist we are going to address different factors which will increase or decrease the trustworthiness of your website as it relates to links and backlinks, as well as, making your site more structurally optimized.

Backlinks to Your Website

Links From Your Website

Your Website’s Content

This is one of the lengthier sections of the checklist and it is also one of, if not the most important for search engine optimization. We discuss the content of your website. When Google ranks web pages and determines the quality of a website the biggest factor is the content. This can make or break success in search.

Website Performance

In this section we take a look at the performance of your website because it directly impacts the usability for visitors. If visitors have a poor experience on your site the key indicators will show it and it’s bad news for your SEO efforts.

Page and Post Code

We have discussed what kind of content your website needs to have. Now we are going to look at the SEO code your posts and pages need to have to properly communicate to search engines what they are about. These factors will ensure you get maximum credit for all the hard work you have put in to your pages and posts.

Social Media

Social Media is an important channel for any business because it can bring in loads of traffic, customers and awareness. It is also important for SEO for many reasons but primarily it establishes trust in the eyes of the search engines. All legitimate Brands and businesses have social media profiles and pages. Even if you are a small business or a one man show you can compete with anyone else in this category.

  1. Facebook
  2. Google +
  3. LinkedIn
  4. Twitter
  5. Reddit
  6. Instagram
  7. Pinterest


As you can see by this checklist many of the SEO ranking factors Google uses can easily be incorporated into your website. White hat methods for improving your site will increase your rankings over time. You will never have to worry about penalties and you can become known as an authority in your industry vertical. The goal of search engine optimization should always be to increase the trust and authority of a website. The better you are able to do this the more exposure you will get in organic search.

Link Dynamo

If you want to take your SEO to the next level we suggest taking a look at Link Dynao, the #1 White Hat Link Building and SEO Tool. If you have found use in this checklist you will love our flagship product. If you have any questions please feel free to contact us.

More Info

Rob Gelhauen is the Founder and Lead Developer for He has a passion for Search Engine Optimization, Internet Marketing and helping businesses, as well as, entrepreneurs achieve their goals. Link Dynamo is a tool that allows anyone to execute high impact, white label SEO operations and dramatically improve their website rankings.

2 thoughts on “SEO Checklist for 2017: 56 Actionable Items and Ranking Factors

  1. Jackie

    Hi I am interested in the reciprocal backlinks. As a tourist attraction we are listed on local official dsetination marketing websites but it is also appropriate to list those sites for our visitors to be able to find other info e.g. to stay in the area. Are we penalised by Google for doing so? We avoid loads of reciprocal links but this kind is useful to our site users.

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